UK pork sales on the rise
AHDB's trainee analyst Annie Linekar says that in the same period there was an increase of nearly 8% for the average price of pork and explains that in this case the total expenditure also rose by more than 10%. "Considering the increased price of pork, in conjunction with increased volume sales, it would seem that demand is improving," said Annie Linekar.
Regarding individual cuts, the analyst from AHDB says the pork sales volumes increased overall due to a significant demand on the market for leg roasting joints (sales increased by 22%), with further rises in the chops and steaks category (+3%).
In the 12 week period ending 5 November, there was also a rise in pork mince sales, which went up by 30% year-over-year due to an increase of 29% in volume sales. Conversely, belly reported a 16% year-on-year decline in volume sales in the period, but total spend was sustained almost 2% higher by a 21% increase in price. Similarly, volume sales of shoulder roasting joints fell 12%, but overall expenditure was again buoyed by a 16% price increase.
The picture for processed products was broadly similar. Amidst widespread price increases, pork pies bucked the trend in decreasing by 4%, which may have partially driven the witnessed 6% increase in sales volumes. Sausage rolls were the only processed pork product to report a yearly decline in total volume sales (-9%), while bacon grew almost 3%.
The AHDB trainee analyst concludes that although there is an increase in prices, pork remains competitive in comparison to lamb and beef, which might support sales volumes moving into the Christmas period. Furthermore, Annie Linekar states that the ongoing AHDB Midweek Meals campaign may also contribute to pork’s growth, "but whether this newly strengthened market position is here for the long run is yet to be seen."
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