US: ShopRite and PERDUE introduce limited-time Korean BBQ rotisserie chicken
Part of the co-branded Bowl & Basket™ and PERDUE® prepared foods lineup, the ready-to-eat offering combines the familiar comfort of rotisserie chicken with sweet and savory Korean BBQ flavor — giving shoppers an easy way to bring variety to weeknight meals without extra prep.
Rotisserie chicken has long been a staple of the grocery store convenience category, valued by families as an affordable, versatile, and ready-to-serve meal solution that can feed a household with zero cooking required. The new flavor arrives at a time when many shoppers are looking to break out of winter meal ruts and bring new inspiration to busy weeknight routines ahead of the spring season.
The fully cooked chicken is made with No Antibiotics Ever (NAE) PERDUE® chicken, raised cage-free on family farms, and offers shoppers a simple way to enjoy globally inspired flavor at home.
“Families are balancing busy schedules and looking for better-for-you meal options that are also convenient and exciting,” said Travis Riepenhoff, group VP for Fresh at Wakefern Food Corp., the retailer-owned supermarket cooperative that includes the ShopRite banner. “This limited-time Korean BBQ rotisserie chicken gives shoppers a simple way to bring bold, globally inspired flavor to the dinner table — without adding extra work in the kitchen.”
The launch builds on the ongoing collaboration between ShopRite’s Bowl & Basket store brand and Perdue Farms to deliver high-quality, ready-to-eat prepared foods that combine trusted protein with convenience and delicious flavor. The new Korean BBQ rotisserie chicken joins a rotating lineup of seasonal rotisserie flavors while tapping into growing shopper interest in bold, globally inspired varieties.
“For more than a century, Perdue has focused on helping families put delicious, high-quality meals on the table,” said John Moore, Senior Marketing Manager at Perdue Foods. “This new Korean BBQ rotisserie chicken brings together convenience, flavor, and the trusted quality shoppers expect from PERDUE® chicken — just in time to add something new to weeknight meals.”
The limited-time offering will be available in ShopRite stores through June 2026 while supplies last.
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