USA

USMEF features underutilized US beef cuts in Baltic States

Alternative cuts were promoted to 2,000 buyers, chefs and restaurant owners from Estonia, Latvia and Lithuania at two distributor events.

Posted on May 05 ,00:20

USMEF features underutilized US beef cuts in Baltic States

Regional events organized by one of the largest foodservice distributors in the Baltic States (Estonia, Latvia, Lithuania) brought more than 2,000 current and potential end-user clients from foodservice and retail to Riga, Latvia, and Vilnius, Lithuania. USMEF was on hand at both of the two-day events to promote high-quality U.S. beef in the region and promote alternative, economical cuts to attendees. The shows were the distributor’s first in-person events since early 2020.

The distributor, Reaton, organized the events for current and potential foodservice and retail clients in Estonia, Latvia and Lithuania. Although an event was not held in Estonia this year, Reaton provided transportation for Estonian customers to attend the event in Riga.

"We experienced great enthusiasm for U.S. beef at the two events and during our four masterclasses", says Yuri Barutkin, USMEF representative for Eastern Europe and the CIS region. "Prior to the events, Reaton asked its clients in each country about their needs and interests. From that research we were asked to feature four specific cuts at the events and during our masterclass seminars".

USMEF called on Polish Chef Kacper Salzman to conduct U.S. beef seminars and support USMEF’s booth during the events. Salzman, a notable social media influencer, is an expert on high-quality U.S. beef and performed four masterclasses during each two-day event, discussing U.S. production practices and safety systems in the United States. He also presented on U.S. beef’s high-quality attributes and superior taste profile and performed cutting and cooking demonstrations, offering product samples from flap meat, hanging tender, flank steak and striploin.

More than 200 buyers, chefs and restaurant owners attended the four U.S. beef masterclasses.

Funding support was provided by the Beef Checkoff Program and USDA’s Agricultural Trade Promotion program.

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

BRAZIL

ABPA promoted barbecue with poultry and pig products at Expochurrasco

With the aim of encouraging an increasing presence of poultry and pork meat on the barbecue menu,...


Read more Read more
SPAIN

Manila enjoys the Spanish white pork culinary experience

The event organized by INTERPORC and Filporc in Manila, within a campaign co-financed with Europe...


Read more Read more
CANADA

Foodservice focus for British red meat in Canada

One export business will join AHDB at the Restaurants Canada (RC) Show in Toronto from ...


Read more Read more
Websolutions by Angular Software and SpiderClass