USMEF tries to increase the sales of pork in Australia


A solid presence in the region for US pork and solutions to help importers reach more prospective customers are the main goals for the organisation.

Posted on Nov 05 ,14:51

USMEF tries to increase the sales of pork in Australia

Products such as pre-cooked bacon and pulled pork were promoted by USMEF at Fine Food Australia, the leading food industry trade show in the Oceanic region.
"Our goal each year at Fine Food Australia is to maintain a solid presence in the region for U.S. pork and help importers reach more prospective customers," said Sabrina Yin, USMEF director in the ASEAN region. "This year, we worked with an importer to highlight a couple of U.S. pork products that are gaining popularity in other markets – pre-cooked bacon and pulled pork. Many visitors were amazed by the taste and quality of the samples. The local Australians were exceptionally interested in the U.S. pre-cooked bacon for its texture and flavor. We served the pulled pork with barbecue sauce and there was a very favorable response to that dish, as well", she added.
There were six international pavilions hosting food companies and organizations representing the US, South Korea, Austria, Germany, Thailand, and Italy.
In September, pork exports continued to be impacted by retaliatory duties in China and Mexico, according to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF).
September pork export volume was down 2% from a year ago to 179,423 mt, while export value fell 7% to $470.2 million. Pork muscle cuts were 2% higher than a year ago at 146,542 mt, but value still declined 3% to $397.6 million. September variety meat exports dropped significantly in both volume (32,881 mt, down 18%) and value ($72.6 million, down 21%). For January through September, combined pork and pork variety meat exports were 1% above last year’s record pace at 1.81 million mt and 2% higher in value at $4.79 billion. For pork muscle cuts only, exports increased 6% from a year ago in volume (1.46 million mt), valued at just under $4 billion (up 3%).

September exports accounted for 24.8% of total pork production, up from 23.6% a year ago. For muscle cuts only, the percentage exported was 21.8% – up two full percentage points from last September. For January through September, pork exports accounted for 26.1% of total production, down from 26.5% last year, but the percentage of muscle cuts exported increased from 22.1% to 22.7%. Export value per head slaughtered was down 1% from a year ago in September ($48.72) and for January through September ($52.46).

"Pork exports have also held up relatively well, but unfortunately the obstacles U.S. pork faces in China and Mexico are putting a lot of pressure on export value", said USMEF President and CEO Dan Halstrom.
Pork has become the second-favourite meat for Aussie's, behind chicken, when fresh and processed pork products are combined.
The demand has grown by 5% in the last 12 months (an extra 1kg added in the menu), as data released by Australian Pork shows. Fresh pork products have seen an increase in consumption from 8.5kg per year to 11.6 kg in the last 7 years.

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