Vion's Robusto line of bellies is entering the Korean market
Two years after Vion has introduced its premium ham brand Robusto as the perfect raw material for the top segment of the Italian and Spanish cured ham industry due to the ham's weight, fat layer, intramuscular fat, shape, and consistency, the company is launching another product under the same brand.
A Robusto line of bellies was developed for the Korean market. Vion sees opportunities in this market for high-quality products that are distinguished by their taste, fat layer, and intramuscular fat. Sjoerd van Leeuwen, Vion Sales Director for the Pork Industry: “There is demand for premium-quality bellies for traditional Korean barbecue dishes, such as samgyeopsal (grilled pork belly) and galbi (grilled ribs). It’s a great opportunity for Vion to expand an existing market with a premium product and to distinguish itself in this market.”
Until now, the Robusto products have been produced at Vion Boxtel. However, because of the great demand, the production of Robusto hams will be expanded this autumn to the Vion location in Emstek, Germany. Van Leeuwen explains: “The Robusto hams which are processed at Vion Boxtel and Vion Emstek come from Dutch and German pig farmers with whom Vion has a long-term partnership. Each product is carefully assessed by our Vion master butchers. Only if it satisfies all criteria, it receives the Robusto stamp.”
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