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Whole Foods Market Introduces the Thanksgiving Turkey Protection Plan

Poultry

In collaboration with Progressive Insurance, the national grocer will help “cover” eligible turkey fails for customers who get their birds early.

Posted on Nov 20 ,06:31

Whole Foods Market Introduces the Thanksgiving Turkey Protection Plan

Whole Foods Market and Progressive Insurance introduce the Thanksgiving Turkey Protection Plan, the first-ever "insurance" for the beloved centerpiece of the Thanksgiving meal. Whether you’re hosting Thanksgiving for the first time, or you’re scared from a previous bird blunder, Whole Foods Market and Progressive have you covered this year, offering a $35 Whole Foods Market gift card in case you commit a turkey cooking fail.

"As we anticipate more smaller Thanksgiving gatherings and first-time cooks tackling turkey preparation this year, the Thanksgiving Turkey Protection Plan allows customers the freedom of culinary exploration, knowing all is not lost should their cooking go astray," said Theo Weening, Vice President of Meat and Poultry at Whole Foods Market. "We want to help customers rise to the occasion and take on that turkey with confidence for less-stressed Thanksgiving meal preparation."

Shopping early and being prepared are essential to conquering the biggest meal of the year. To be eligible for the Thanksgiving Turkey Protection Plan, shoppers must purchase and obtain their Whole Foods Market brand turkey between Nov. 11-22. If your Thanksgiving turkey turns out overcooked, undercooked, burnt, dry or just doesn’t end up cooking like you thought it would, don’t worry.

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