VIDEO - "There is a huge opportunity in Central and Eastern Europe"


Judith Clinton, Bord Bia's Regional Manager is talking about Irish presence in a market over 100 million people.

Posted on May 04 ,12:51

Since the opening of a regional office in Warsaw for CEE region, Bord Bia has managed to increase the Irish food exports in the area. Poland is one of the important partners in CEE region, with a 19% growth for the Irish food and beverage exports in 2017, but the agency is also interested in the Czech Republic, Slovakia, Hungary or Romania, the last one having the smallest growth rate for imports of Irish products among the CEE countries, only 3%.
" [The CEE region] is growing in importance. We opened an office two years ago simply because we see there is a huge opportunity. If we take the 11 countries that I am responsible for we are looking at a market over 100 million people", declared Judith Clinton in an interview for EuroMeatNews.
Irish exports in this part of Europe have doubled in the last 10 years and Poland is the main destination in the area, last year the value of Irish products sent to this market reaching €165 million.
Dairy and beef, along with whiskey and seafood are the main products delivered by the Irish producers to the Central and Eastern European markets but the partnership has also advantages for meat producers in the region.
"We are very open to trade and we import as well we export food. We import a lot of poultry, we import pork", mentioned Judith Clinton. The presence of Bord Bia representatives on these markets is also a part of a strategy to secure the Irish food&beverages exports in the light of Brexit.
In March, Bord Bia has announced the start of the largest-ever recruitment operation, 29 positions inside the agency being created to support the effort to diversify and open new markets, as a safeguard measure in front of a hard-Brexit.


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