Smart technology is a plus for processors and packaging businesses nowadays, but the industry is to face other heavy winds represented by the political challenges manifested in different regions across the globe, admitted Hans-Joachim Boekstegers, CEO, Multivac, in a speech during Anuga Food Tech 2018.
From the US to Russia, and all the way to Asia, political leaders and their protectionist policies are disrupting the normal evolution of markets. The situation is blurred even in Europe due to the uncertainties raised by the "divorce" between UK and EU.
"Challenging situation is also present in Europe, for example, Brexit. we expected growth. It didn't happen and because there is uncertainty in the market the consumer simply don't buy. And there is Italy. They just have elections in Italy and no one knows what is going to happen", described Mr Boekstegers the situation, also referring to other markets such as the US, Russia or Turkey.
On the other hand, the new environmental policies adopted by some countries are seen as real challenges for the industry as they are going to interfere with the shelf life for food. Ït's going to be a challenge for the businesses because we use today multilayer films that keep the pack tight. If the package isn't tight than the shelf life of the product is gone. You can expect higher waste rates as the supermarkets will have to throw away the food in, let's say, two days", predicts the head of Multivac.
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