"Raised without Antibiotics" label helps Kekava to export 40% of its production
"Raised without Antibiotics" label applied on the poultry products of Kekava has proved to be a real success not only in Latvia but also helps to target several foreign markets, declared Andrius Pranckevicius, Chairman of the Board of AS Putnu fabrika Kekava.
40% of the company's output goes to export and the goal is to increase the volume of exports by 10% a year on average.
The company’s main target markets are the Baltic States, Scandinavia, especially Sweden, and Western Europe. Two years ago the company started work in the Asian market and is currently exporting to China and Vietnam, and soon plans to launch exports to Japan. The CIS countries: Ukraine, Belarus, Uzbekistan, Kazakhstan, Armenia, are also important export markets.
Since last autumn, Kekava products are present in the Lithuanian market and in May 2018 the company opened its first store abroad, in Vilnius.
"?ekava’s products have been available in the Lithuanian market since last autumn, and in a short time, they have won appreciation from our customers. The competition with local producers is tough, but ?ekava’s advantage is the quality. In Lithuania we offer chicken with a label “Raised without Antibiotics”, which differs from local Lithuanian products with higher quality and our unique approach to production that ensures especially high welfare standards for the birds and prevents them from illness, hence – usage of antibiotics", explained Pranckevicius.
?ekava is the first and so far the only meat producer in the Baltic States and one of the few in Europe that has introduced antibiotic-free production, presented with its label “Raised without Antibiotics”. At present consumption of antibiotics in ?ekava is among the lowest ones in the EU and on the same level as for such leaders among antibiotic-free producers as Norway, Iceland and Sweden, informs the company.
In this category of products, Kekava has launched 20 different items in the categories of fresh poultry, marinated poultry and ready-made products.
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