ABIEC and ApexBrasil promote sustainability actions and Brazilian beef in Anuga
It is one of the main events in the food sector that brings together professionals, companies and specialists around the world who seek to boost the sector with a focus on innovation, technologies, new products and trends. The fair, held from October 7th to 11th, takes place in the city of Cologne, Germany.
During the event, in its stand measuring more than 830 square meters, ABIEC will promote the traditional Brazilian barbecue, with plans to serve around 900 kilos of Brazilian beef, in cuts such as picanha, filet mignon, sirloin, for tasting. The stand will be attended by 19 associated companies - Agra, Astra, Barra Mansa, Cooperfrigu, Estrela, Frigol, Frigon, Frigosul, Frisa, Iguatemi, JBS, Marfrig, Masterboi, Mercúrio, Minerva, Naturafrig, Plena, Prima Foods and Rio Maria.
The European Union is a market of great importance for Brazil and in 2022 exports totaled around 85 thousand tons, with revenue of US$661 million. From January to August this year, 51.8 thousand tons of beef were shipped, with revenues of US$374 million. "Europe is a long-time partner in Brazilian beef exports, a buyer of the most valued cuts, with specific requirements. We will take advantage of the opportunity at Anuga to meet our partners again and show what Brazil has done to guarantee the continuity of our exports there", says the president of ABIEC, Antônio Jorge Camardelli.
At the stand, visitors will be able to learn more about the quality and safety that make Brazilian beef appreciated by consumers in more than 150 countries.
Brazil is the second largest producer and the largest exporter of beef in the world. This position is the result of a series of conditions. An entrepreneurial spirit, research, technology, innovation and a conducive environment.
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