After SIAL Paris, exporters project exports of US$ 880 million
In partnership with the Brazilian Trade and Investment Promotion Agency, ABPA took 25 protein exporting agribusinesses to France, including SSA, Ecofrigo, Saudali, Villa Germania, Seara, C.Vale, Bello, Lar, Zanchetta, Rudolph, Coasul, Vossko, GTFoods, Copacol, Netto, Alibem, Frigoestrela, Dália, Jaguafrangos, Somave, Avenorte, Frimesa, Vibra, BMG and Rainha da Paz.
According to projections presented by the companies, the contacts made during the event should generate an additional US$880 million in exports for Brazilian agribusinesses. During the five days of SIAL Paris alone, US$126.7 million in export contracts were signed.
Of the more than 3,000 business meetings held, almost half were with new potential clients, as reported by cooperative companies participating in the ABPA & ApexBrasil space.
"We welcome political leaders, important names in global trade and clients from five continents to our space. Actions such as the one carried out at SIAL Paris generate enormous savings in time and costs, while also providing unique opportunities for progress, which is provided by the number of new clients registered in this edition", highlights the president of ABPA, Ricardo Santin.
For the action, ABPA reserved more than 550 square meters within SIAL, organized into areas with a commercial focus – with associated companies generating business for Brazil – gastronomic – with the tasting of more than 2 thousand dishes based on Brazilian products - and institutional - with the holding of an exhibition that highlighted female leadership and entrepreneurship in animal proteins in Brazil.
During the action, ABPA distributed institutional materials on the Brazilian sector, gathering data on exporting companies and other information that addresses diversification, product quality, the country's health status and the sustainable profile of production.
"The numbers consolidate a strategy structured over the last few months by ABPA. SIAL Paris is a more humanized and festive fair, and we have directed our strategy towards generating business and strengthening the image of the production sector. We hope to advance not only in business, but also in soft skills for the sector, expanding the external perception of who we are and our purposes as food producers", highlights Isis Sardella, ABPA's marketing and commercial promotion manager.
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