Agreement signed to promote traditional Spanish meat products
Cedecarne, the Spanish Confederation of Meat Retailers, has signed an agreement with the Ministry of Agriculture, Fisheries and Food to carry out promotional actions with a special focus on traditional products prepared in butcher shops. Based on the agreement, actions are planned to highlight the elaborate unique artisans with their own stamp that they carry out in these shops, which, in many cases, are traditional and have been passed down from father to son for generations. The care of the ingredients, which are natural, the use of raw materials from the area and the use of meat from local and nearby farms are hallmarks of the workstations of the businesses that Cedecarne represents.
Among the actions included in the agreement are: participation in the Alimentaria 2022 fair, the holding of information sessions with consumers and awareness campaigns, as well as communication actions on social networks or a contest for processed meat products. The MAPA finances 50% of the planned actions.
The aim of this type of collaboration is to improve the competitiveness of the professional sector and to support and promote the commercialization of meat products, revitalizing the market and guaranteeing its future, says Cedecarne in a press release.
Cedecarne is a Confederation made up of trade associations representing the self-employed, small and medium-sized companies in the specialized trade of meat and its derivatives (butchers, delicatessens, poultry, etc). At present, it represents more than 24,000 companies, with a marked artisan character, which employ about 60,000 professionals in the sector throughout Spain. In addition, the total turnover of this sector rises annually to more than €4,1 billion.
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