Alliance Group sends its first batch of skin-pack cuts to Hong Kong
The product, including cutlets, saddle chops and chump steaks, will be jointly marketed under Alliance Group’s Pure South and the Angliss Hong Kong brands and sold in supermarkets, including those owned by the Aeon Stores Group.
Peter Russell, General Manager Marketing at Alliance Group, said the shipment is believed to be the first New Zealand red meat packed at origin to be supplied in skin packs in Hong Kong.
“This trial and shipment demonstrate the co-operative’s commitment to investing in providing a more sophisticated offering for our customers and capturing more value for farmer shareholders," said Mr. Russell. “Skin packaging is a good way to display smaller consumer-ready portions. Because of the materials used, skin packaging gives flexibility to package small consumer-ready products across a range of cuts, including chilled, frozen, bone-in and boneless – compared to less flexible vacuum packaging which is used for larger primal cuts to export wholesale markets.”
Mr. Russell added that the company has been working on skin pack technology for the last couple of years, while last year it discussed marketing opportunities with Angliss in Hong Kong.
“The co-operative ran a trial shipment last year with Angliss and their customers were pleased with how they presented. They placed a larger order, so we are looking forward to hearing what the response is from the market."
Alliance Group's official said that the company is undertaking significant product development programmes and has a number of other innovations in the pipeline.
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