Beef + Lamb New Zealand names new Chairman
Morrison takes the Chair after four years on the Board representing the Southern South Island region.
Along with his wife Lisa, Morrison farms a total of 1030ha of breeding and finishing units spread between Southland and Otago. He actively farms the couple’s 150ha home farm near Gore – although Lisa is in charge of the day-to-day management.
“I love the sector we operate in and it has treated us very well. It is not always easy, but it is a truly great values-based sector to be part of. These farming values flow into rural communities.
“I am a strong believer in the contribution healthy rural communities make to the wider economy. I see merit in supporting and enhancing the unbelievable potential we have in agriculture and in rural communities.”
Morrison takes up the reins after previous Chairman James Parsons stepped down at B+LNZ’s Annual Meeting on 22 March. Parsons was Chairman for four years and had been on the B+LNZ Board representing the Northern North Island region for nine years.
Morrison acknowledged the contribution Parsons made to both B+LNZ and the wider red meat industry during his tenure.
“James provided leadership during some challenging times in the industry, especially with climatic events, biosecurity breac hes and farming’s environment footprint being called into question.”
Morrison will be leading B+LNZ as the levy-funded organisation implements a revised strategy. Released last year, this strategy puts more emphasis on enhancing farmers' environmental position, unlocking market potential and greater government and public insight engagement – while still supporting farming excellence.
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