Korea

Cargill to sell more Excel beef products in Korea

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Cargill has partnered with Seoul-based AG Meat, a specialty import meat distributor, to sell its US beef brand Excel in the Korean market through a new concept meat store called �It�s Meat.�

Posted on Jul 16 ,12:32

Cargill to sell more Excel beef products in Korea

The company said that its product Excel beef that will be available in three 'It's Meat' stores undergoes a seven-step, regulated production system, ensuring safe handling from the feeding environment to product packaging.

In addition, micro-sized pathogens are accurately removed through a new scientific process offered by Cargill Protein globally to support food safety.

“The demand for safe, imported beef has increased given the price has stabilized,” said Jin-Tae Ha, general manager, Cargill Korea. “Given this demand, Cargill Protein is diversifying distribution channels to provide more Korean consumers access to high-quality Excel beef.”

John Niemann, president of Cargill Protein ingredients and international channel, said in a statement that Korea is an important market for the company. “We look forward to continuing to build bridges across global markets and are committed to expanding our offerings in Korea,” Niemann added.

From three ‘It’s Meat’ stores currently, AG Meat is planning to open 300 within Korea in the next three years. According to Cargill's statement, the company will continue to supply premium Excel beef to all 300 ‘It’s Meat’ stores.

Excel beef also can be purchased at various retailers in Korea including, Costco, Lotte Mart and e-Mart and is sold at convenience stores including GS25.

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