Italy

Cured meats have increased sales in Italy

Products

Consumption has grown by 4.1% for the first three quarters of 2021.

Posted on Jan 03 ,07:58

Cured meats have increased sales in Italy

Cured meats sales in Italy for the first nine months of 2021 have risen by 4.1% y/y reaching 170,000 tonnes, according to data released by Assica. There are three trends shaping the market, according to the study “The consumption of cured meats in Italy: data, trends and news from the market”: products with protected designation of origin (PDO), made in Italy and environmental protection. Products with protected designation of origin (PDO) have increased their market share by 9.6%, representing represent almost a quarter of the sector's turnover. Also, 'Made in Italy' branded products have increased sales by 18.9%, while "fat-free' labeled products are up by 5.6%. Consumers were also attracted by cured meats that are using recyclable packaging and small or no amount of plastic. Sales of cured meats in discount stores are up by 2.0%, followed by e-commerce (+ 1.3%).
Italian household spending also follows a Premiumness path that opens up spaces for product innovation: the Super Premium price range represents 12.9% of the total with an increase of 0.3% in sales, while Mainstream Premium tends to be stable (+ 0.1%) equal to 19.9%. At the same time, low-priced products are also establishing themselves, accounting for 24.9% of the total, with an increase of 0.4%. On the other hand, products in the Mainstream Core segment fell which, despite representing the majority of purchases (42.3%), recorded a decline of 0.8%.

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

WALES

HCC: Underlying trends point to greater stability in beef market

Analysis by Hybu Cig Cymru-Meat Promotion Wales’ (HCC) of data underpinning supply and reta...


Read more Read more
UK

UK produced 306, 400 tonnes of pig meat from January to April

Global demand for pork appears to remain subdued with many economies still struggling with h...


Read more Read more
NEW ZEALAND

New Zealand's red meat industry faces continued challenges

Currently B+LNZ does not anticipate any significant turnaround in Chinese demand for red meat in ...


Read more Read more
Websolutions by Angular Software and SpiderClass