Japan

DanBred expands its operations to Japan

Pork

DanBred annouced it will establish sale of its genetics in Japan after the company has signed an exclusive distributor agreement with CIMCO.

Posted on Jul 04 ,06:42

DanBred expands its operations to Japan

At the same time CIMCO has signed agreements that give them right to multiply DanBred breeding animals in Japan as well as selling semen from regional CIMCO AI station. CIMCO are already ready for selling DanBred genetics to the Japanese market.

Preparations for the agreement has been on for the past three years. This means the exclusive agreement is off to a running start with the first offspring ready for commercial sale in Japan next month.

“Japan is a major opportunity for us. We expect to take a significant market share and we could not have asked for a better partner than CIMCO. While the agreement with CIMCO has been underway for some time, it was the strong brand proposition and global organisation under the new DanBred construction, that made the pieces come together,” says Thomas O Hansen, CCO, DanBred.

The company says that it offers the most economical effective breeding program to the Japanese market, which is challenged on increasing its effectiveness.

The company considers it will gain the perfect position in the Japanese market through the strong market position and experience CIMCO has.

One multiplier farm is already fully functional and a planned second farm is now under renovation and will be up and running in 2019. Regarding delivery of semen, DanBred boars already are standing on CIMCO AI station, ready to deliver semen to the whole Japanese market.

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