The Netherlands

DanBred is adopting a new business model

Genetics

The company's new structure is taking a customer-centric approach after the rebranding operation finished last year.

Posted on Apr 16 ,11:30

DanBred is adopting a new business model

DanBred (formerly DanAvl) has had a strong presence in the Dutch market during the past decade, but a new company structure and a strong vision of a customer-centric approach, has seen the company redefine its global presence since the company's inauguration 1st of December 2017. Now the structure for the Netherlands is revealed and the company CEO is positive about the continuous supply of DanBred breeding animals and genetics to the Dutch market.
"We see massive potential in the Dutch market. With DanBred B.V. we are further strengthening our already good position and presence here. DanBred aims to be the preferred supplier of genetic products and service solutions to commercial pig producers worldwide, and Holland is a key market for us. The Dutch pig producers are some of the best and most professional in the world, and with this new local company structure we are answering their call for better, more knowledgeable, and not least; local, service solutions around our key products of breeding animals and genetics.", explained Thomas Muurmann Henriksen, CEO of DanBred.
Six Dutch multipliers have chosen to work with DanBred B.V. to supply the Dutch market: Bellemakers, Paul vd Steijn; BELA, Frank Lavrijsen, Dick Kroot; Burggraaf, Arie-Jan and Pascal Burggraaf; Klein Ikink, Dolf Klein Ikink; Langerwerf, Bart Langerwerf; De Pijlstaart, Maartin and Leon vd Velden

Thomas Muurmann Henriksen continues: "These top professional herds, their owners and employees have chosen to continue the cooperation with DanBred, and we are immensely proud and happy to have them be part of the DanBred- family. We strongly believe that these multipliers and the new company set-up will ensure maximum return on investment for all Dutch DanBred pig producers."

The establishment of DanBred B.V. has come to pass in collaboration with Klasse Ki and will ensure continued growth as well as a clear DanBred identity and profile on the Dutch market. According to the company representative, the DanBred Breeding program, based on Klasse Ki semen, has the worlds' highest breeding progress of 2,- EUR/ slaughter pig per year.

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