Danish Crown sets long-term sustainability goals
Danish Crown announced its ambitious long-term sustainability goals, targeting a 50% reduction of the climate footprint per kilogramme of pork by 2030 and to become a completely climate-neutral value chain by 2050.
'We believe that we’re going to see a huge market for sustainable meat in future. We want to capture this market and create a brand as the most sustainable producer of meat-based food products. We have a strong starting point, as our Danish owners are already leading the way on very many parameters, and this is something that we must now build on", says Jais Valeur, Group CEO of Danish Crown.
Part of that vision is set to start now, as the company announced in a press release that before the end of 2019, 90% of the pigs supplied to Danish Crown’s Danish abattoirs will come from sustainability-certified farmers.
Between 2005 and 2016, Danish farmers have reduced the climate impact of producing one kilogramme of pork by 25%, according to researchers commissioned by the company to calculate and document developments in that period.
"Pork has unjustifiably been in the firing line for the climate impact. We’re going to change this because we now know that we could have been talking about sustainability from as early as the mid-2000s. We cannot turn back the clock, but the results are there for all to see, and what we’re going to do is launch a concept which we, as well as our customers, can communicate, and which is going to win the support of consumers, because at the end of the day, it’s the choices being made by consumers that will drive the transition," added Jais Valeur.
Despite his confidence in achieving these results, Danish Crown has not yet finalised its climate goals for beef and veal, but they will be closely aligned with the goals being set for Danish dairy production and Danish Crown’s sustainability certification for pork. However, the long-term vision of climate neutrality covers all the group’s activities.
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