Danish Crown: Goodbye to management layers and a distinctive profile

A reorganization of the management team in Danish Crown's core business must provide new energy and ensure the implementation of the efficiency improvement plan Horizon, where, among other things, savings for a large three-digit million amount must be found.

Posted on Aug 17 ,00:15

Danish Crown: Goodbye to management layers and a distinctive profile

With a desire to further speed up the transformation of Danish Crown, the CEO of BU Danish Crown, Tim Ørting Jørgensen, has changed his management team. Søren F. Eriksen resigns from the position of Group Production Director, and that position will not be filled again.  

"First of all, I want to say thank you to a large profile in Danish Crown. Søren has been with us since 2000 and is one of those who has impressed with an internal career from project manager on the construction of the slaughterhouse in Horsens to technical director and production director, before becoming CEO of Danish Crown Pork until the merger with Foods for two years ago, when he became production director with group responsibility. We have decided to close down that position, as we want to bring the management of the production closer to the strategic decisions and the commercial part of the business. Unfortunately, this means saying goodbye to Søren, and it also means a change in the organization of the production area", says Tim Ørting Jørgensen.  

While Per Alan Jensen continues as production director with responsibility for Danish Crown's processing factories, the former factory manager in Sæby, Jesper Sørensen, will now become production director with responsibility for the pig slaughterhouses. He takes over the position from Per Laursen, who is transitioning to a role as Special Advisor, where he must ensure the implementation of specific projects.  

"I see this generational change as a picture of the transformation we are about to embark on. I have the greatest respect for the way production has been managed in the past, when both the raw material basis and the market situation were different. The world looks different now, so we need new perspectives", says Tim Ørting Jørgensen.  

The last significant change in the management team is that Per Fischer Larsen is leaving Danish Crown. The part of the sales apparatus for which he was responsible is being merged with other functions, and therefore the position is being abolished. 

"Per came to Danish Crown when he sold his company DK Foods to us in 2018. He continued as manager of the factory in Thorning and then became responsible for first toppings for QSR and later a larger part of our vending machine. He has really advanced the pepperoni category with an exemplary effort and at the same time contributed with a broad knowledge and insight into the industry", says Tim Ørting Jørgensen.  

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