France

Genesus started a new partnership in France

Genetics

"We have to focus on field people and create new local partnerships", explained Jim Long, CEO and President of Genesus, after signing a deal with Prod’atech.

Posted on Dec 17 ,04:20

Genesus started a new partnership in France

Canadian company Genesus is expanding in the French swine genetic market with new partnership signed with Prod’atech for distribution of Genesus F1 gilts in West of France as Genesus Sarl.
With this new partnership, Genesus is looking to establish for a long term in France and provide a strong swine genetic, easy to manage for more economic benefits, mentioned the company in a press release.
One year ago Genesus established on the French market and bought Porc-Ex France company. Jim Long, CEO and President of Genesus: "In a first step, we wanted to learn from the French market. Today, it seems obvious just like in other countries where we are present, that we have to focus on field people and create new local partnerships". This December, Genesus have started a new partnership with Franck Perrigoue in charge of Prod’atech, business agency.

Franck Perrigoue works in the French pig industry and especially with swine genetic for more than 20 years and do some technical support for his customers. "I consider that Genesus have a very robust sow, easy to manage with the highest economic value; that’s means a sow who is able to wean 13.5 heavy and uniform piglets per litter, with a good feed efficiency", Franck Perrigoue said. Prod’atech will distribute Genesus F1 gilts in West of France as Genesus Sarl.

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