German meat producer wants to replace 50% of items with veg substitutes
Ruegenwalder Muehle, a family-owned company from Germany, is making a switch from meat products to vegetarian products and intends to achieve a balance of 50/50 in the following years, informs Xinhua news agency.
"Now is the time to eat 50% fewer animals", declared Managing Director Godo Roeben. In his opinion, the effects of intensive meat production were foreseeable 10 ago. "[We knew] that we would have three huge problems in our product range, which would grow from year to year, animal suffering, health and climate change", mentioned Roeben.
Since the beginning of this month, the company ended the production of its meat curry sausage and adapted the production lines for vegetarian products. It is not such a bold move considering the fact that the first vegetarian product was launched by Ruegenwalder Muehle five years ago. Even if that item was received with great resistance by the German consumers, who are used to an annual consumption of 60 kilos of meat per person, by now the market has grown enough to generate 35% to 38% of the company's turnover. "We will definitely achieve the target of 40% next year," added Godo Roeben.
Meat processing operations in Ruegenwalder Muehle facilities have constantly declined by 3% in the last 4 years to make room for the production of vegetarian substitutes.
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