INTERPORC travels to Asia for the third time in 2025 to strengthen the leadership of the Spanish pork industry
As part of its Plan to Support the Internationalization of the Spanish Pork Sector – INTERPORC 2025, the Interprofessional will manage a group participation of 20 companies in an 846-square-meter exhibition space in Hall E7.
The stand will focus on showcasing the quality of Spanish pork, as well as the sector's international leadership in sustainability, animal welfare, and food safety.
In addition, INTERPORC has planned a busy schedule of activities, such as ham tastings led by master ham cutter Abraham Cambres, and cooking demonstrations featuring a fusion of Spanish and Chinese cuisine, designed to attract professionals from the HORECA sector and distributors.
In parallel, on May 20, the Interprofessional Association will hold an institutional dinner with executives from the exhibiting companies and representatives from MAPA and the Spanish Embassy in China, with the aim of strengthening the institutional ties that support the sector's internationalization process.
China is the main customer of Spanish pork, both in volume and value, so INTERPORC's participation in this fair is an important part of the strategy to strengthen that position and explore new opportunities for collaboration and added value.
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