JBS signs new partnership to secure position in the Chinese market
JBS, the world's largest meat supplier, partnered with JD Fresh, JD.com's fresh food business, marking the Brazil-based meat supplier's first foray into retail business in China. Under the partnership, JBS will launch a flagship store on JD.com.
With 220 factories across the world, JBS offers a wide selection of beef products from many countries, such as Brazil, the United States, Australia, and more.
Through the partnership, JD Fresh will help JBS connect with over 500 million customers on JD.com, providing Chinese consumers with diverse and high-quality choices of meat.
According to JBS, its beef exports to China account for 20%-30% of China's total beef imports, and data from China's General Administration of Customs shows China's meat imports grew by 59.6% YOY, totaling $30.73 billion US dollars.
To ensure meat freshness and supply chain stability, JD Fresh will also purchase directly from JBS's factories in Brazil on a regular basis. With JD's cold chain logistics and pandemic preventive measures in place, including the blockchain-based tracing system, JD Fresh strictly controls each step of the process, from packaging, shipping and storage, all the way to delivery. By scanning a QR code attached to the product, customers are able to have easy access to the information on the product origin, customs clearance, distribution date, and more.
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