Meat consumption drops in the Netherlands
In 2020, Dutch consumers have reduced their meat consumption by 1.9 kilos, a drop considered to be the largest seen in 15 years. Per capita consumption in the Netherlands was 75.9 kilograms, according to data released by Wageningen University. The decrease was primarily observed in the three main meat categories: poultry meat (0.8kg), pork (0.5kg) and beef (0.4kg). The 2020 figures show a decline in meat consumption for the first time since 2010-2016. The decrease of almost 2kg in one year is nearly as high as the decrease between 2010 and 2016.
Restrictions imposed in the Netherlands during the first pandemic waves have accelerated this downward trend, although meat consumption at home has increased. In 2020, supermarkets and butchers sold 24.6 million kilos more meat than in 2019. This increase can mainly be attributed to the sales of meat (over 23.3 million kilos) and less to that of cold cuts (almost 1.3 million kilos). This increase does not compensate for the decline in meat consumption in 2020, mentions the report.