Meat consumption in Spain stands above pre-pandemic levels
Data collected by Kantar Worldpanel regarding meat consumption in Spain show a 7% increase compared to levels reported in 2019. The sector cannot aspire to repeat the volumes of household consumption reached during confinement, but we continue at levels much higher than before the pandemic," explained the director of food for Kantar Worldpanel, Joan Riera. Despite this and the de-escalation in the restrictions, it is estimated that this year's sales figures will be below those of 2020.
In a market analysis presented at the 21st AECOC Meat Products Congress this week, Riera highlighted that, despite the growing popularity of vegetable alternatives to meat, these products today only reach 19% of households, with a purchase frequency of only six times a year. In contrast, meat and sausages are ubiquitous and their average purchase ratio is once a week.
According to the report, the e-commerce sector is the "winning channel for food distribution in this period." Data collected in 2020 show that the sector has doubled its market share during the COVID crisis. ven so, the meat sector faces challenges in meeting the demands of online. "In the sale of fresh meat, the online channel only represents 2.6% of the total, while sausages reach 2.3% and dry food products are 3.8%," explained Riera.
Currently, two-thirds of the Spaniards are maintaining their usual meat consumption, while the others are looking for higher-quality products. Spain has a population of 47 million people and 17 million households. Per capita consumption of meat averaged out at 46.2 kilograms in 2019.
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