New products launched by Polish Zaklady Miesne Olewnik-Bis
A six month stop in production wasn't a good news for Polish Zaklady Miesne "Olewnik-Bis" but the company is back in business with a new range of products that foreshadows a new way to approach the consumer.
Artificial additives have been eliminated from the dry sausages made by the Polish producers and a new snack, baked meat bar, has been launched in stores across the country from January 15, according to the president of the ZM "Olewnik-Bis", Anna Olewnik-Miko?ajewska.
"The whole offer will be based on high meatiness with natural spices and maximum elimination of E additives. We plan to follow new trends in the food industry, constantly expanding the offer based on market research and the expectations of increasingly demanding consumers", declared Anna Olewnik-Miko?ajewska in an interview with portalspozywczy.pl.
Last year, Zaklady Miesne "Olewnik-Bis" has shut down the production in its facility for six months an that disrupted the export flow of products generating losses for the company.
At this moment, a new strategy based on a different type of products and some other assets, like new packages and a brand new marketing approach, is expected to help in regaining the export markets.
"Stopping production stopped the development of exports, which in recent years has been on the upward position in our company. After starting the part of the old plant, however, we rebuild our position. Thanks to this, it is easier for us to return to the market today.
We focus on exports and we want it to be an important element of our development. I hope that 2018 will be a breakthrough when it comes to the significant progress of Z Olewnik in export. We are prepared for it, both with the offer as well as with our sales strategy", she said.
(Photo source: PXHere)
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