PERDUE launches custom first-of-its-kind beer can chicken beer
Created in partnership with Torch & Crown Brewing Company, PERDUE®’s custom Beer Can Chicken Beer is tangy, juicy, and has just a hint of sweetness. Perfectly crafted for both summer grilling and sipping - you'll have to make sure you save enough for cooking the chicken!
"Beer can chicken has long been one of the most popular methods of grilling poultry, but we noticed a lack of consensus on what type of beer is best", said Julie Lehman, Perdue Vice President of Marketing. "As the fresh chicken experts, we worked with our friends at Torch & Crown Brewing Company to settle the debate for once and all and make a beer that is expertly crafted to help backyard cooking enthusiasts prepare the ultimate beer can chicken - always with a fresh, whole PERDUE® chicken - with maximum flavor each and every time".
The recipe starts with PERDUE® chicken and the beer itself, of course, plays a crucial role in beer can chicken - a method of indirect grilling that involves pouring a directed amount of the beer into a food-grade roasting stand and then standing a chicken upright and cooking it using a grill or smoker.
Not only does the brew infuse the bird with flavor, marinating it from the inside out, but it keeps the chicken moist and tender during the cooking process. Best of all, the recipe encourages consumers 21+ to set some of the beer aside to drink and enjoy with your meal!
Google searches for beer can chicken recipes typically crescendo around Memorial Day each year, and evidence suggests the grilling method is on the rise more generally. Over the last 12 months, online conversation around beer can chicken grew by nearly 20% (source: Netbase). To meet this need, PERDUE partnered with Torch & Crown to create a unique summer ale brewed with barley, American ale yeast, citra hops, lemon and orange puree, honey, rosemary, thyme, sea salt, and pink peppercorn.
"As a company passionate about unique craft beers, we were so excited when PERDUE approached us to collaborate on the perfect beer can chicken beer because of all the endless flavor opportunities", said Joe Correia, Co-Founder and Head Brewer of Torch & Crown Brewing Company. "We’re very happy with how the beer turned out as it perfectly balances both seasonal summer flavors and ingredients commonly found in chicken seasonings to help maximize the flavor of any PERDUE grilled or smoked chicken".
To complete the perfect beer can chicken cooking experience, PERDUE is selling fresh whole chickens, always raised with no antibiotics ever, in limited-time packaging that features the beer can chicken grilling occasion online or in retail store nationwide this summer.
According to estimates gathered from participating companies, the contacts and negotiations carri...
The decision followed years of extensive negotiations by the German Federal Ministry of Food...
The Brazilian Beef project, an initiative of the Brazilian Association of Meat Exporting Ind...
