Pick Szeged plans to expand production capacity
After a series of investments made in its production plants, Hungarian meat processor Pick Szeged intends to expand its production capacity by 30%, according to Laszlo Sutka, acting CEO of Pick Szeged (photo).
"We plan a new greenfield investment in Szeged. We would like to start the construction of a new salami factory in the next year. With that investment, we will increase our salami production capacity by 30%.
The domestic market is still our most important market, but around a third of our sales come from export. Our most important export market is Germany, but you can find our products in most of the Central and East European countries," he said in an interview for EuroMeat News.
The presence of the ASF virus in Hungary has blocked pork exports to Asian markets, including Japan, as the company's CEO mentioned, but there are hopes to regain access to that market in the future.
"The ASF caused serious problems for our company, as we lost the Far-Eastern market. The most painful loss is that we can not sell our products to Japan. We have spent a big amount of financial and human resources introducing our products to that very demanding market and our efforts started to bring the fruits of our market building activity when the ASF appeared in Hungary. We hope that our products are only temporarily out of the Far-Eastern market as the Hungarian diplomacy is working very hard on the so-called 'regionalization' solution," Mr. Sutka added.
Even if Pick Szeged doesn't plan to expand its range of products with other animal protein, it has developed new healthy products where the raw material is coming from pigs which only eat GMO-free feed and don't receive any unnecessary treatment with antibiotics.
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