Poland

Polish consumers are choosing sausages by weight

67% of the consumers are preferring to buy sausages and salami at counters in the retail chains, shows a Nielsen study conducted in Poland.

Posted on Mar 13 ,09:53

Polish consumers are choosing sausages by weight

67% of the Polish consumers are buying sausages and salami by weight at counters in the supermarkets to select the perfect volume they want, shows the most recent Nielsen study conducted in Poland. "Sausages bought by weight meet the needs of product freshness (freshly cut) and also allow you to buy a small amount of sausage for the next few days. Shops with counters also give the possibility of direct contact with staff who can advise, answer questions about cold cuts, enable product tasting," declared Anna Stawiska, Consumer and Shopper Insights Team Manager at Nielsen Connect Polska for Portalspozywczy magazine.
Pre-packed products are also meet the demand for quality and portioning but the Polish consumer has developed a special attention not only on the product but also for the packaging elements that protect the meat. The amount of plastic used in packaging, attributes such as easy recyclable, and environmental friendly are factors influencing the consumer's decision into buying or rejecting the product, shows the study.

 NEWSLETTER - Stay informed with the latest news!

Comments





Similar articles

NEW ZEALAND

Red meat sector reaffirms commitment to China with Taste Pure Nature

The campaign is designed to raise awareness and drive preference for New Zealand grass-fed beef a...


Read more Read more
AUSTRALIA

Australia: Producers plan flock reductions

These adjustments are due to pressures brought by persistent drought conditions in SA, Victoria a...


Read more Read more
USA

USDA provides food safety tips for the fourth of July barbecue

"Summer barbecues are a favorite tradition, but they also present unique food safety challenges w...


Read more Read more
Websolutions by Angular Software and SpiderClass