Processed meat market in Romania is stabilizing
The Romanian processed meat market is stabilizing after several years of growth and it will face tough competition from meat alternative products in the future, according to one of the Nielsen Romania experts present at Indagra Food & Carnexpo 2019 in Bucharest. Nicolae Hulea mentioned that for the first half of the year the growth in value in the Romanian processed meat market was at 2%, mainly due to an increase in prices for raw materials and inflation. Modern trade still represents the main channel of sales but increased competition is expected for meat products in the following years as meat alternative products and bio-organic alternatives are gaining traction in the market.
"The FMCG market in Romania keeps registering value growth versus last year, driven by the continuing consumption increase in volume and value. This growth is supported by the rise in salaries but also of inflation, which is surpassing the past 4 years levels. The consumer confidence remains at a higher level than the European average (98 points Ro, vs 87 Eu), slightly decreasing in Q2 2019 due to lowering declared financial security.
Processed meat end of Q2 is +2% in value moving annual total, stabilizing after several years of significant growth both in volume and value. Other FMCG categories, such as cosmetics and pet-food, became champions of growth ahead of the meat categories. Modern Trade continues to be the main driver for process meat, Hypermarkets +7% in value and SuperMarkets +17%. The total market value gap between Hypermarkets and Supermarkets is diminishing, due to the rapid expansion of supermarkets chains.
Meat alternative products are acting like challengers supported also by the bio-organic initiatives, which lately benefit a more generous shelf space in the Hypermarkets", explained Nicolae Hulea, Development Consultant for Nielsen Romania.
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