Reception honors Taiwan restaurants’ sustained commitment to U.S. Beef
Foodservice is critical to U.S. beef’s continued export growth and last month, USMEF-Taiwan hosted an awards reception for those restaurants that meet stringent requirements in a promotional program for U.S. beef. The Diamond Plus Precious (DPP) program, established in 2017, requires participating restaurants to meet rigorous qualifications related to country-of-origin disclosure, U.S. beef’s percentage share of menu and a mandatory usage of USDA Choice grade beef. Program participants undergo systematic reviews of their operations and unannounced inspection visits by USMEF staff.
The reception was attended by 116 representatives from 71 DPP-participant restaurants, officials from the Agricultural Trade Office of the American Institute in Taiwan and several media outlets.
"These restaurants were critical to maintaining U.S. beef’s exposure during the pandemic, are key to growing market share and are very valuable in positioning U.S. beef in Taiwan as top quality", says USMEF Taiwan Director Davis Wu.
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