Italy

Renewed range of eco-sustainable brick egg products

Albumen, yolk, and free-range egg mix and organic egg mix: six high-quality references with a new coordinated image, in practical bricks in 95% vegetable material and entirely recyclable paper.

Posted on Mar 08 ,00:05

Italian producer Amadori is renewing its range of branded pasteurized egg products to guarantee an offer that is ever more attentive to customer requests, in particular the Normal Trade channel and professionals in the pastry, ice cream and fresh pasta sectors.

The company has launched six references on the market ( mixed egg, mixed egg for pasta, yolk, yolk for pasta, albumen, mixed organic egg ) based on 100% Italian eggs from free-range hens and, for the BIO mix, from organically raised hens.

The new 1 liter bricks have a distinctive identity , with different color solutions based on the type of product and are attentive to sustainability .

Indeed, Amadori has chosen packaging in Tetra Rex®, 95% with material from vegetable sources , in FSC certified paper and an internal protective layer in plastic of vegetable origin. What does it mean? -21% CO2 compared to previous packaging and 100% recyclable paper packaging . A choice in line with the commitments that the company has decided to undertake for years, aiming for ever greater sustainability of all its productions.

At the same time, Amadori aims to strengthen its presence in a constantly growing market : Italians, in fact, confirm that they increasingly appreciate fresh eggs and pasteurized egg products, sources of quality protein at low cost and guaranteed by the national production chain.

Egg products represent around 10% of the sector and also in 2022 they showed a positive trend ( +3.7% in volume and +14% in value at the end of the year compared to 2021 - Source IRI, Distribution formats considered: I+S+ LSP+DISCOUNT), in line with a constant medium-term growth (CAGR 2018 - 2022 +13.9% in volume and + 14.9% in value - Source IRI).

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