Switzerland: The meat industry sees itself strengthened by the challenges of the past year
The industry met on June 2, 2023 for the Proviande General Assembly in Schönenberg an der Thur in Thurgau. The President of the Board of Directors, Dr. Markus Zemp, in his opening speech, emphasized the dynamism that characterized the meat market last year. In the summer, too many cows were brought to the market at short notice due to the drought and the resulting shortage of feed. Thanks to a special effort by the entire branch, however, all the animals found a buyer even at short notice. The tense situation in the pig market, which the meat industry was confronted with in the autumn, was successfully eased thanks to a quick response at all levels of the value chain, but also by the federal government. The stability of the meat market is also pleasing for the industry.
Climate goals, security of supply and a balanced diet for a sustainably healthy population are just a few of the issues that will determine the future of the meat industry. With the revision of the corporate strategy by the board of directors and management and the adoption of the roadmap 2022-2025 with the strategic fields of action of sustainability, animal welfare and nutrition, Proviande Association laid the foundation for the continued successful work of the industry organization.
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