The Spanish Serrano Ham Consortium exported 59,850.29 tons of products in 2023
These figures demonstrate the notoriety that the Spanish Serrano Ham Consortium has today and how the differential values of the ConsorcioSerrano quality seal are consolidated in international markets.
Currently, the Spanish Serrano Ham Consortium has a firm presence in more than 60 international markets , through a sector plan developed together with ICEX that focuses its promotional activity on 4 strategic markets such as France, Mexico, the Netherlands and Australia.
Thus, the countries of the European Union imported a total of 43,216.85 tons during this year, which represents 72.2% of exports of cured ham, with countries such as France, which have seen their export volume increase by 4.95%, followed by Germany, whose increase was of 7.32%. For their part, Third Countries recorded a volume of 16,633.44, which is equivalent to 27.8% of the total.
It should be noted that exports have continued to grow thanks to the efforts carried out by the Serrano Ham Consortium in different international promotional actions, such as tastings at points of sale, advertising in specialized and consumer-directed media, conferences training courses, online media campaigns or participation in different national and international fairs.
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