The Swiss still like to eat meat regularly
The average share in 2022 was 3% (previous year 2.9%). The "Veganuary", which has meanwhile been widely discussed in the media, only had a short-term effect in 2022 and can be seen as a measure to boost consumption in the sluggish January business.
The Swiss still like to eat Swiss meat regularly. Despite all the media and political discussions, meat consumption in 2022 remained at the level of previous years at around 51 kg per person. 82% of consumption came from domestic production. Purchasing abroad is and will remain an issue. According to retail trade statistics (Nielsen), shopping tourism increased slightly after the restrictions imposed by Corona were lifted in 2022. This is despite the fact that 99% of those surveyed in the survey carried out on behalf of Proviande in 2022 stated that the "Swiss" origin was important to very important to them when buying meat. After all, according to the figures from the private household panel (NielsenIQ Switzerland GmbH), significantly less was bought abroad than before Corona.
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