Romania

Transavia's story at Anuga 2019 turns into a real success

Poultry

Over the last few years, the Romanian poultry producer had its own exhibition stand as a strong business card for the entire food industry in Romania.

Posted on Oct 09 ,09:45

Transavia's story at Anuga 2019 turns into a real success

Transavia's participation in the most important international events and exhibitions is a genuine tradition. In recent years, participating with its own exhibition stand has been a strong business card for the entire food industry in Romania, and Transavia's unique and atypical effort has always been recognized by its external partners.
This year, at Anuga 2019 - the most important international food fair of the year, which takes place in Cologne, Germany, 5-9 October, Transavia has a unique presence. Together with Papaya agency, Transavia recreated the atmosphere from Transavia TV Ad made in 2018, proposing to international visitors a beautiful journey inside the Fragedo house where in Hall 9 at stand D-041 in Koln Messe a family of proud Romanians presents a beautiful story about the exigency, tradition, and future.

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The protagonists are 2 young people who bring to the attention of all the participants in this important event in the world food industry a genuine family business. Transavia's story was written in time, with patience and respect for the value of work and with exigency, considered normal, everything to obtain every day the quality performance of the products delivered to the consumers.
Theodora Popa and Daniel Opriș (photo) tell the story of Transavia, a 28-year tradition that the new generation of the company takes with courage and responsibility to Anuga 2019.

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”Nothing is more important than reputation. Our reputation does not derive from the fact that we are the largest in Romania - market leaders - nor from the success of the export, or the profit of the company, but it derives from the responsibility assumed to deliver the best food safety standard for millions of people.
Transavia is a family business and we want it to feel in everything we do. Both in the chicken products we offer and in the brand materials we prepare. Even when we are designing a stand, we propose that the feeling of warmth and hospitality will be perceived by all the guests who cross our threshold. We want those who visit our booth to feel like they are walking into a warm people's house, not a booth at all. A house of people where the host is always welcoming and puts all the best on the table, "says Theodora Popa, Vice President of Transavia.
”All the elements that decorate the exhibition space (the paintings, the sofa, the chandelier) or the natural materials (the brick, the wooden parquet, the walls dressed in wood) are specially designed to create a feeling of tranquility and relaxation, a place to feel at home. Brand elements are also present but without overloading. Rather, they are naturally integrated throughout the stand layout, ”adds Daniel Opriș, International Sales Director.

Transavia is one of the most reputed Romanian family businesses with over 28 years of experience in the market, during which it became the local leader in the chicken industry. A company with 100% Romanian capital, Transavia operates sustainably with a vertically integrated business model, in order to provide the best food standard to Romanians and consumers worldwide. Permanent opening to innovation has contributed to Transavia’s success, ranking the company among the most valuable businesses in Romania.

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Product quality and achieved performance have brought the company the title of Supplier of the Royal House of Romania in 2006, as well as other national and international awards. Transavia has over 2,000 employees, 4 vegetal farms, 28 breeding farms, 2 hatcheries, 2 mixed fodder factory, 3 slaughterhouses, and a meat processing plant. Transavia Farms are located in 8 counties in Romania, Alba, Cluj, Sibiu, Brasov, Timis, Mures, Harghita, and Caras Severin, where over 90,000 tons of chicken meat are produced annually. The company's products meet the highest standards of quality and are present in most modern retail chains with Fragedo and Papane brands. More than 25% of the company's annual production goes to export, in several countries from the European Union, such as the UK, Ireland, France, the Netherlands, Hungary, Greece, Slovakia, Bulgaria, Spain, Italy, and Croatia.

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