US organic poultry, meat and fish sector sets record in sales
Last year was the first time when sakes of organic poultry, meat and fish have passed the ceiling of $1 billion, reaching a total of $1.2 billion, up by 17% compared with the previous year.
New dietary trends and a change in attitude among consumers have influenced the market for organic products, according to a survey conducted by Organic Trade Association.
Market growth for organic poultry has been at about 9%, four times bigger than the one dedicated to conventional products in this sector. There were over 19 million organic broilers and 410 thousand organic turkeys that were produced in 2016, according to US Department of Agriculture’s Economic Research Service.
Organic poultry still accounts for the largest market share in this market but there is a considerable growth registered for organic beef also. Organic beef still only accounts for 1% of total retail beef volume, but future growth is anticipated as expansion in organic beef production is expected over the next few years. Strong demand for organic beef allows it to be sold at a premium price, 63% higher than conventionally produced beef, reports Agnetwest portal.
Overall organic products have reached a market share of nearly 6% of all food items sold in the US. The trend is expected to continue as the survey conducted in the first quarter of this year showed a better growth rate compared to 2017.
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