"Die Wurst-Revolution" started in a garage

Grillido, one German startup, is now selling sausages in supermarkets and promotes a healthy diet without giving up on meat.

Posted on Oct 11 ,08:58

Mark and Manuel, two young entrepreneurs coming from butchers families, are the co-founders of what can be presented as a successful story of innovation in the food industry. Their business started in "grandma's garage", as Mark Schmidt told us at Anuga 2019. Nevertheless, after 4 years of hard work and several products tested in the German market, Grillido is an enterprise that sells products online and in retail and is also preparing to expand to other European markets. "The main products are the Grillido sausages that are mixed with dry vegetables to reduce the content of fat and salt in the sausage. We recently brought a snack to the market that is called Sport Wurst and we sell it to the Gyms", explained Mark Schmidt in a video interview for Euromeat News.
"We now feel ready to go international", he expressed his. So far, the German market gave positive feedback to the chicken sausages mixed with spinach and feta cheese or beef sausages with cheese and chili and, during Anuga 2019, other European buyers expressed their interest in Grillido products.


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